Going Green Hollywood Style: AIGA/LA, Forest Ethics and Paris Hilton

Tzeporah Berman one of the experts in film, and Co Founder of ForestEthics, was met by some of Hollywood’s finest—Sharon Lawrence, Adrian Grenier, Paris Hilton, Vanessa Williams, Elise Neal amongst others. John Picard, Environmental Designer, gave opening remarks, along with Kenny Ausubel from Bioneers and an emotional welcoming by Tzeporah herself.

After the film a panel discussion of experts was led by The Gliving Network’s Boise with opening remarks by Nancy Sutley—LA Deputy Mayor of Energy and Environment. Panelists included: Tzeporah Berman ForestEthics, Nina Simons—Bioneers & Sarah Laimon founder of greenambassadors.org, youth empowering youth.

The film’s sister Directors, Leila Connors Petersen and Nadia Connors, are also co-founders of Tree Media Group which aims to use the power of media to share stories, drive culture and shape our lives—or the good of the civil society. In an interview by truthout.org, Nadia says, “The technologies exist right now that can dramatically reduce our impact on the planet—but they are not being implemented at the scale needed to make the difference we desperately need right now. We need a societal movement on the level of the civil rights movement to take back the power we have lost, so that we can begin to push for changes that serve the greater good of people and the planet, and not just the corporate few.” Quite a relevant statement for the design community to take heed.

So what can we do? A banner streaming across the film’s website says, “We are the generation that gets to change the world forever. Let’s begin.” So while the “The 11th Hour” portrays a planet in crisis, the most powerful element is its offering of hope and solutions. The film ends with a call for restorative action through reshaping human activity.

ForestEthics called for attendees to review a number of their actions, which are especially relevant to the design community. They handed out postcards to sign up for their Campaign to Evict the Catalog Industry from our Endangered Forests and referenced other actions seen below.

See how communities are taking action by checking out both the 11hourAction and ForestEthics sites.

Look for 11thHourAction.com efforts here.

Check out ForestEthics efforts here:
Sample Letter to Wood Products Suppliers
Sample Supplier Compliance Agreement
Campaign to Evict the Catalog Industry from our Endangered Forests

For more information on sustainable furniture maker Cisco Home, an AIGA|LA Fellows Partner visit www.ciscohome.net.