View Professional Case Study
Mastery: Academy of Art MFA Book
Design firm
Academy of Art University School of Graphic Design
79 New Montgomery Street
San Francisco, California 94105
email: mscott@academyart.edu
ph: 800.544.2787
Designer
Mary Scott, Phil Hamlett, Hunter Wimmer
Copywriter
Anthony W. Jones
Print run
125,000
Print size/dimensions
6" x 8"
Binding process(es)
side sewn, perfect bound
Client
Academy of Art University, San Francisco
Contact name
Mary Scott
Project abstract
The Academy of Art University's School of Graphic Design directors took on the task of developing the school's 2008 course guide for the Academy's Masters programs. Mary Scott, Chair of School of Graphic Design; Phil Hamlett, Graduate Director of School of Graphic Design; and Hunter Wimmer, Associate Director of School of Graphic Design worked together to create the 188-page book which showcases the Academy's 12 MFA programs. From fashion, and industrial design, to graphic design, the guide outlines each program, many of which have enticed industry professionals to return to school to earn their masters degree. This includes award-winning designer Michael Osborne, who received his MFA from the School of Graphic Design in 2007 and MFA alum Christopher Cortez, who won the Tommy Hilfiger reality television show The Cut.
Project challenge overview
Hamlett, who heads up the sustainability initiatives for the School of Graphic Design, including teaching a class on sustainable design, wanted to be considerate of the environmental impacts of the production of Mastery, as well as the sustainability efforts of the Academy. Internally, the Academy is implementing a number of environmentally conscious strategies including removing bottled water coolers and replacing them with filtered tap water fountains; instituting an aggressive recycling program; using biodiesel fuel in its cars and buses, and sponsoring the "Compostmodern" design conference.
Project solution details
Determining the size of the book to minimize waster, Hamlett paid particular attention to the paper selection for Mastery with the environmental impacts of printing 125,000 copies in mind. He chose to print Mastery on Mohawk Options 100% PC. The Mohawk Options line is manufactured entirely with wind-generated electricity and its 100% pcw papers are FSC certified, Green Seal certified and Green-e certified. "The paper had to be high quality to show the student's artwork in its best light, but it also had to be the best environmental choice we could get. Printing on uncoated paper is non-traditional so it was a bit of a leap of faith. The results achieved what we had hoped for," says Hamlett.
Paper brand
Mohawk Options 100% PC
Coated/uncoated/other
uncoated
PCW (recycled) content
100%
FSC certified content
Yes
Does the printer have an ISO 14001 compliant or certified environmental management system?
Yes
Is the printer FSC certified?
Yes
What more were you able to do to make this project more environmentally responsible?
Mastery is printed in FSC certified Mohawk Options 100% PC which is comprised of 100% postconsumer recycled fiber, processed chlorine free and manufactured entirely with wind energy. This paper is certified by SmartWood for FSC standards which promote environmentally appropriate, socially beneficial end economically viable management of the world's forests. By printing this book with an FSC certified printer, we maintained the chain of custody, making Mastery and FSC certified book.
Trees saved
935
Pounds/Kgs of water waste saved
2701
Gallons of wastewater flow saved
397357
Pounds/Kgs of solid waste saved
43966
Pounds/Kgs of greenhouse gases prevented
86568
Energy not consumed (in BTUs)
662612400
Air emissions not generated (in BTUs)
44980
Equivalent to planting this number of trees
3040
Design firm
Academy of Art University School of Graphic Design
79 New Montgomery Street
San Francisco, California 94105
email: mscott@academyart.edu
ph: 800.544.2787
Designer
Mary Scott, Phil Hamlett, Hunter Wimmer
Copywriter
Anthony W. Jones
Print run
125,000
Print size/dimensions
6" x 8"
Binding process(es)
side sewn, perfect bound
Client
Academy of Art University, San Francisco
Contact name
Mary Scott
Project abstract
The Academy of Art University's School of Graphic Design directors took on the task of developing the school's 2008 course guide for the Academy's Masters programs. Mary Scott, Chair of School of Graphic Design; Phil Hamlett, Graduate Director of School of Graphic Design; and Hunter Wimmer, Associate Director of School of Graphic Design worked together to create the 188-page book which showcases the Academy's 12 MFA programs. From fashion, and industrial design, to graphic design, the guide outlines each program, many of which have enticed industry professionals to return to school to earn their masters degree. This includes award-winning designer Michael Osborne, who received his MFA from the School of Graphic Design in 2007 and MFA alum Christopher Cortez, who won the Tommy Hilfiger reality television show The Cut.
Project challenge overview
Hamlett, who heads up the sustainability initiatives for the School of Graphic Design, including teaching a class on sustainable design, wanted to be considerate of the environmental impacts of the production of Mastery, as well as the sustainability efforts of the Academy. Internally, the Academy is implementing a number of environmentally conscious strategies including removing bottled water coolers and replacing them with filtered tap water fountains; instituting an aggressive recycling program; using biodiesel fuel in its cars and buses, and sponsoring the "Compostmodern" design conference.
Project solution details
Determining the size of the book to minimize waster, Hamlett paid particular attention to the paper selection for Mastery with the environmental impacts of printing 125,000 copies in mind. He chose to print Mastery on Mohawk Options 100% PC. The Mohawk Options line is manufactured entirely with wind-generated electricity and its 100% pcw papers are FSC certified, Green Seal certified and Green-e certified. "The paper had to be high quality to show the student's artwork in its best light, but it also had to be the best environmental choice we could get. Printing on uncoated paper is non-traditional so it was a bit of a leap of faith. The results achieved what we had hoped for," says Hamlett.
Paper brand
Mohawk Options 100% PC
Coated/uncoated/other
uncoated
PCW (recycled) content
100%
FSC certified content
Yes
Does the printer have an ISO 14001 compliant or certified environmental management system?
Yes
Is the printer FSC certified?
Yes
What more were you able to do to make this project more environmentally responsible?
Mastery is printed in FSC certified Mohawk Options 100% PC which is comprised of 100% postconsumer recycled fiber, processed chlorine free and manufactured entirely with wind energy. This paper is certified by SmartWood for FSC standards which promote environmentally appropriate, socially beneficial end economically viable management of the world's forests. By printing this book with an FSC certified printer, we maintained the chain of custody, making Mastery and FSC certified book.
Trees saved
935
Pounds/Kgs of water waste saved
2701
Gallons of wastewater flow saved
397357
Pounds/Kgs of solid waste saved
43966
Pounds/Kgs of greenhouse gases prevented
86568
Energy not consumed (in BTUs)
662612400
Air emissions not generated (in BTUs)
44980
Equivalent to planting this number of trees
3040
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