View Professional Case Study
REVERB
Design firm
Tricycle, Inc.
3001 Broad Street, 2nd Floor
Chattanooga, Tennessee 37408
email: jordan.omalley@tricycleinc.com
ph: 1 800 808 4809
Designer
Michael Hendrix, Ben Horner, Ingrid Dysinger, Nick
Creative director
Michael Hendrix
Copywriter
Caleb Ludwick
Editor
Caleb Ludwick
Date released
6/6/2007
Proofing method
Hardcopy
Print run
5,000
Print size/dimensions
5? x 10.5?
Printing process(es)
4 color offset (expanded gamut)
Finishing process(es)
Trim and fold sigs., score cover
Binding process(es)
Perfect bound book with fold out covers
Shipping weight (closest approximation) &/ distribution method
1590
Shipping/distribution product miles to end user (closest approximation)
770
Client
self
Contact name
Caleb Ludwick
Project abstract
?REVERB is an anthology of the moment, ? said Tricycle Communications Director and book editor, Caleb Ludwick. ?We asked ten writers to share their thoughts on where the interiors industry stands on sustainability in 2006, and where we should be going. The articles were written by leading commercial designers, eco-consultants and magazine editors who were given an initial brief of ?Design as change agent? which produced a wonderful mixed bag of conceptual arguments, open letters and practical how to?s from leading voices in the field. ?
Project challenge overview
In response to the immediacy of the pieces, Tricycle design team created a book design that is itself an experiment in form. Cut to three sizes including a textbook, a flipbook, or full-size integrated design, REVERB?s graphics and layouts react and respond to the content of the pieces. All articles were donated by their authors; Tricycle donated editing and design time, and secured sponsorship from Aquafil USA, Mohawk Fine Papers, Inc., DUSK, and Summit Graphics. Because of the generosity of these donations, 50 percent of the sale of each book went to Architecture for Humanity, a not for profit organization currently promoting architectural and design solutions to humanitarian crises in Sri Lanka, India, and on America?s Gulf Coast. The book was printed on 100 percent post-consumer waste recycled paper, and is a FSC certified book. Because of the high, cause-related standards of the book, Reverb needed to be produced with the utmost care; promoting the future of responsibility in design demands better than ?best practices? in environmental responsibility today. The tight timeline could have encouraged compromise in production?it?s very easy to be wasteful?but Reverb would accept no compromises. The book would be produced with minimal waste, but still, costs needed to be controlled, as it was also desired to donate as much as possible to Architecture for Humanity.
Project solution details
All of the materials in Tricycle?s Reverb project, from the soy inks to the wind generated power used to manufacture the 100 percent PCW chlorine free Mohawk Options paper were selected with the utmost concern for environmental responsibility. The selected printer, in addition to FSC, Ceres and Green Power Partner (green-e.org) certifications maintains a carbon neutral status and recycles 99 percent of all liquid and solid waste into paper products and alternative energy.
Paper brand
Mohawk Options
Coated/uncoated/other
uncoated
PCW (recycled) content
100
FSC certified content
100
Inks & coatings used
Vegetable based inks, alcohol free
Does the printer have an ISO 14001 compliant or certified environmental management system?
Yes
Is the printer FSC certified?
Yes
Trees saved
15
Pounds/Kgs of water waste saved
44
Gallons of wastewater flow saved
6484
Pounds/Kgs of solid waste saved
717
Pounds/Kgs of greenhouse gases prevented
1413
Energy not consumed (in BTUs)
10812000
Air emissions not generated (in BTUs)
734
Cubic feet of natural gas unused
1746
Equivalent to planting this number of trees
50
Equivalent to not driving this number of miles in an average car
795
Design firm
Tricycle, Inc.
3001 Broad Street, 2nd Floor
Chattanooga, Tennessee 37408
email: jordan.omalley@tricycleinc.com
ph: 1 800 808 4809
Designer
Michael Hendrix, Ben Horner, Ingrid Dysinger, Nick
Creative director
Michael Hendrix
Copywriter
Caleb Ludwick
Editor
Caleb Ludwick
Date released
6/6/2007
Proofing method
Hardcopy
Print run
5,000
Print size/dimensions
5? x 10.5?
Printing process(es)
4 color offset (expanded gamut)
Finishing process(es)
Trim and fold sigs., score cover
Binding process(es)
Perfect bound book with fold out covers
Shipping weight (closest approximation) &/ distribution method
1590
Shipping/distribution product miles to end user (closest approximation)
770
Client
self
Contact name
Caleb Ludwick
Project abstract
?REVERB is an anthology of the moment, ? said Tricycle Communications Director and book editor, Caleb Ludwick. ?We asked ten writers to share their thoughts on where the interiors industry stands on sustainability in 2006, and where we should be going. The articles were written by leading commercial designers, eco-consultants and magazine editors who were given an initial brief of ?Design as change agent? which produced a wonderful mixed bag of conceptual arguments, open letters and practical how to?s from leading voices in the field. ?
Project challenge overview
In response to the immediacy of the pieces, Tricycle design team created a book design that is itself an experiment in form. Cut to three sizes including a textbook, a flipbook, or full-size integrated design, REVERB?s graphics and layouts react and respond to the content of the pieces. All articles were donated by their authors; Tricycle donated editing and design time, and secured sponsorship from Aquafil USA, Mohawk Fine Papers, Inc., DUSK, and Summit Graphics. Because of the generosity of these donations, 50 percent of the sale of each book went to Architecture for Humanity, a not for profit organization currently promoting architectural and design solutions to humanitarian crises in Sri Lanka, India, and on America?s Gulf Coast. The book was printed on 100 percent post-consumer waste recycled paper, and is a FSC certified book. Because of the high, cause-related standards of the book, Reverb needed to be produced with the utmost care; promoting the future of responsibility in design demands better than ?best practices? in environmental responsibility today. The tight timeline could have encouraged compromise in production?it?s very easy to be wasteful?but Reverb would accept no compromises. The book would be produced with minimal waste, but still, costs needed to be controlled, as it was also desired to donate as much as possible to Architecture for Humanity.
Project solution details
All of the materials in Tricycle?s Reverb project, from the soy inks to the wind generated power used to manufacture the 100 percent PCW chlorine free Mohawk Options paper were selected with the utmost concern for environmental responsibility. The selected printer, in addition to FSC, Ceres and Green Power Partner (green-e.org) certifications maintains a carbon neutral status and recycles 99 percent of all liquid and solid waste into paper products and alternative energy.
Paper brand
Mohawk Options
Coated/uncoated/other
uncoated
PCW (recycled) content
100
FSC certified content
100
Inks & coatings used
Vegetable based inks, alcohol free
Does the printer have an ISO 14001 compliant or certified environmental management system?
Yes
Is the printer FSC certified?
Yes
Trees saved
15
Pounds/Kgs of water waste saved
44
Gallons of wastewater flow saved
6484
Pounds/Kgs of solid waste saved
717
Pounds/Kgs of greenhouse gases prevented
1413
Energy not consumed (in BTUs)
10812000
Air emissions not generated (in BTUs)
734
Cubic feet of natural gas unused
1746
Equivalent to planting this number of trees
50
Equivalent to not driving this number of miles in an average car
795
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